Hey — It’s Toffer.
I just came back from the future (2075). Last stop was Concordia city — used to be Cubao, Quezon City before Philippines became the center in ‘65. Good news, everybody is wealthy.
Estimated read time: 5 minutes
💵 Reason 1: Money is Abundant
In the future, the minimum wage for everyone is equivalent to $10,000 (₱550,000) per hour by today's standards. Money is abundant, and this radical shift in wealth distribution changes people's mindsets for the better.
While money itself is plentiful, what truly sets the future apart is a profound shift in how people value their time and resources. To illustrate, imagine yourself in the future, wealthy and able to set a high hourly rate. Start by aspiring for the same amount of $10,000 (₱550,000) an hour. You'll learn to avoid menial tasks and arguments that waste your time. Rather than engaging in trivial matters, you will focus on delegating tasks and prioritizing your time efficiently. By refusing to engage in unnecessary tasks or arguments, you will maintain a mindset of valuing your time and resources, even before achieving financial success.1
🎶 Reason 2: Everybody Speaks Musically
I felt a peculiar joy when I first visited the future. At first, everyone seemed to talk really clearly and accurately. But when I paid more attention, I noticed there was a kind of musical quality to how they spoke—a subtle beauty captivated me.
This all started when businesses realized how important clear, easy-to-understand communication is for making money. Successful companies became obsessed with creating brands that communicated really clearly. At first, they just wanted to get rid of any confusion. As they prioritized clarity, they naturally progressed towards storytelling2, eventually incorporating musical techniques3 like rhythm, rhyme, and melody in their messaging.
The real shift happened when people started using this musical style of communication in their everyday conversations. Take, for instance, a verse from the future's chart-topping single by Grammy award winner Hugo4 :
Speak clear, No ChatGPT in my sight.
Cut the noise, focus on your plight,
Confusion leads to loss, keep it tight,
Our needs first, keep it right, alright
Hugo embodies the articulate customers of tomorrow (who are wealth creators too). Clarity reigns supreme in every aspect, from corporate boardrooms to casual conversations, where ambiguity is unacceptable.5 Mastering clear, compelling storytelling takes precedence, paving the way for effective communication. As storytelling evolves, it seamlessly integrates with communication techniques such as rhythm, shaping a future where every word sings with purpose.
Your Friend in Time,
Toffer
Inspired by Naval Ravikant’s article Set an Aspirational Hourly Rate, where he advises setting a high personal rate, prioritizing key tasks, and outsourcing the rest. The focus: Pursue ambitious goals and concentrate efforts to achieve wealth efficiently.
Explore Building a StoryBrand by Donald Miller to learn how clear messaging is akin to storytelling. This book emphasizes making customers the hero and the brand the guide, helping businesses create engaging messages that resonate with customers and drive results.
Inspired by Oliver Sacks’ book Musicophilia: Tales of Music and the Brain, where he delved into music's deep influence on human thought and feeling. He shares captivating stories of how music can change lives, from discovering new talents to comforting those with conditions like Parkinson's and Alzheimer's. Here is Sacks’ top music picks.
Hugo is the 3 year old son of American artist Macklemore. Here’s a classic music video where thrift shopping is championed by the OG himself, while lavish spending is rejected, highlighting the importance of frugality and style on a budget.
This is known as the curse of knowledge—a cognitive bias when our brains get tricked into thinking everyone knows what we know. If our knowledge of our business is Level 10, we tend to lower our marketing and sales communication to Level 5, thinking that customers would understand; unfortunately, that’s not enough because customers make buying decisions between Levels 1 and 2.